LIFE IN THE FAST LANE
BMW MOTORRAD GMBH & BMW M GMBH
SOCIAL MEDIA ASSETS & POST PRODUCTION
Get ready for a high-speed thrill ride with the launch of the brand new BMW M 1000 R and BMW M 2!
Under the slogan "LIFE IN THE FAST LANE," we partnered with production company Florida Reklame to create exciting, adrenaline-fueled content. From capturing stunning footage on the set in Estonia, to putting the finishing touches in post-production, the focus was on delivering an unforgettable experience. Meet Leia and Eric, two fearless speedsters, in our two social media films, reels, and get a behind-the-scenes look at the making of this action packed campaign. Buckle up and join us on this white-knuckle journey!
To date, the campaign is running successfully in more than 30 markets worldwide and has generated more than 10 million clicks on TikTok, Instagram and YouTube.
MEET ERIC & LEIA
DIRECTOR: NIKOLAS MEYBERG
DP: JULIAN C. STEINER, PETER KÄMPF
PRODUCTION COMPANY: FLORIDA REKLAME
EXECUTIVE PRODUCER: TIM SPROTEN, SOPHIE ULRICH
EDITOR: DAVID GESSLBAUER, PETER KÄMPF
COMPOSER: JUSTIN WELGRAVEN
COLORIST: LUTZ FORSTER
VFX SUPERVISOR: SVEN HUELSEMANN
MOTION GRAPHICS: HENNING HIMMELREICH
SOUND DESIGN & MIX: SOURCE SOUND INC.
SOUND DESIGNER: CHARLES DEENEN,
JAMES EVANS, JOSH MOORE
POST PRODUCTION: BLACK CORRIDOR
POST PRODUCER: HANNES HÖHN, NIKOLAS MEYBERG