THE FASTEST ROAD TRIP

BMW MOTORRAD GMBH

COMMERCIAL
PRODUCTION SUPPORT, POST PRODUCTION

Get ready for a quietly exhilarating road trip.

The mission? Transport the newborn BMW XR PROTOTYPE from the BMW Group Blant in Berlin to the Isle of Man TT in record-breaking time. Behind the wheel is the dynamic duo of Motor Rider and Product Manager Dominik Blass, hell-bent on reaching the destination before the race flag waves. The eagerly anticipated handover is set to unfold, orchestrated by none other than the legendary motorcycle racing icon, Peter Hickman.

Once again collaborating with our friends at Florida Reklame, we embarked on a subtly thrilling adventure. Using our in-house, state-of-the-art equipment, we captured discreetly captivating shots during this varied road trip across Europe. Our journey unfolded, touching base at noteworthy locations like Caffeine & Machine, the serene plains of the UK, and the understated grandeur of Liverpool's harbor.

Beyond the on-the-road nuances, we assumed responsibility for the post-production process. The initial teasers for the XR Prototype quietly garnered over 800,000 views on social media, quietly signaling a considerable success. Fasten your seatbelts and join us for this subtly invigorating journey!