PROJECT SANDBOX

MARC PHILIPP GEMBALLA GMBH

COMMERCIAL
CAMPAIGN, CONCEPT & PRODUCTION

Marc Philipp Gemballa (not associated in any form with Gemballa GmbH) is launching his own company with an imposing kick-off project: SANDBOX.

It is the first of its kind, the aim being to create unique, design lead vehicles in small quantities. A supercar with timeless design that perfectly bridges all the comforts and elegance of a sports car with the raw power and capabilities of off-road vehicles. We could not be more excited and honored to be along for the ride, launching a campaign to introduce the MARSIEN to the world.

Two years went into the development, culminating in a new engine and tires, a state-of-the-art exhaust system as well as a completely redesigned body kit made of carbon. All this amounts to one thing: PROJECT SANDBOX embodies the ultimate adventure rally car.

With only one month of preparation and a mere three days to get all the shots, we had our work cut out for us. The location: the endless, breath-taking Al Faya Desert of Sharjah, known for its ruby sands. Under the scorching heat of the sun, we worked diligently and efficiently to bring you the most stunning visuals.

The campaign included memes, TV reports, a photo campaign created with the expertise of photographers

Oskar Bakke and Victor Goico, teasers and, as its centerpiece, a 90-second launch film.